Arab Musketeers

ISSUE SEVEN

How Brands Can Embrace the AI Revolution

AI’s Silent Influence Artificial intelligence has quietly been reshaping our digital experiences, from personalized product recommendations on Amazon to Meta’s sophisticated ad targeting. The...

A Guide to B2B Content Success

During the live session, Davidson emphasized the importance of experimentation in leveraging new technology to optimize content creation, activation, and delivery. Moving beyond simple A/B testing...

The question most marketers are grappling with these days is how to convince their superiors to invest in long-term brand building.

1-Lay the groundwork: Draw attention to the need for long-term brand building and its impact on the company’s finances early on. Ideally, get buy-in from senior executives before proposing changes...

Adidas a significant issue affecting young girls

They developed the (PE)riod Lesson Plan, a comprehensive resource offered for free to schools, parents, and coaches. The plan not only explained the physiological changes during menstruation but also...