Coca-Cola plans to preserve marketing speculation over the ultimate three months of 2022 after “significantly” upping spend within the third quarter, because it looks to preserve the “long-term...

McDonald’s worldwide CMO Morgan Flatley has conceded the brand was “a small meaningless” to customers back in 2019. Talking at the Cannes Lions Celebration of Inventiveness recently (20 June), she...

According to the MoneySuperMarket Group’s CEO Peter Duffy, the company is “probably in best shape ever” as a result of the performance and brand marketing initiatives that are fueling growth.  ...

As a result, many companies actively encourage their employees to be brand advocates by promoting the company’s products to their friends, family, and the broader public. Employees are typically the...

Nevertheless, the online realm differs somewhat from real-life scenarios. Our attention is less focused on spaces and objects and more on visual content like videos and images. In this digital content...