Before focusing on purpose, brands should prioritize getting their product and price right, according to Conny Braams, Unilever’s outgoing Chief Digital and Commercial Officer. She emphasized that...

Sprite was the fastest developing FMCG brand all inclusive in 2022, in terms of family entrance, agreeing to figures from Kantar, as the Coca-Cola Company invests behind the brand to create its...

Navigating the B2B banking sector is a challenging endeavor. Amidst competition from well-established counterparts with substantial resources and customer loyalty, Starling Bank noticed its...

Zara, the renowned Spanish clothing brand, finds itself embroiled in controversy following the recent launch of its marketing campaign titled “The Jacket.” The campaign, initially designed...