At present, there is a justified enthusiasm surrounding generative AI. Recent experiences have shown that AI, like ChatGPT, can arrive at conclusions that previously required weeks of research and...

The approach involves a blended mix of in-house and external talent, where agencies are responsible for brand positioning, and the in-house team manages social aspects. Croix emphasizes that the goal...

Ocado, the online supermarket, has made significant adjustments to its marketing strategy in the first half of the year. As part of a broader effort to cut costs, Ocado reduced its marketing budget by...

Most business owners are under constant pressure to manage various social media accounts, email sequences, public relations activities, and so on. It’s enough to give anyone a headache — and a sense...

Recently introduced regulations in the retail banking sector are intended to transform the culture and procedures within the industry, with the regulator’s objective of addressing the mistrust that...