At present, there is a justified enthusiasm surrounding generative AI. Recent experiences have shown that AI, like ChatGPT, can arrive at conclusions that previously required weeks of research and...

The approach involves a blended mix of in-house and external talent, where agencies are responsible for brand positioning, and the in-house team manages social aspects. Croix emphasizes that the goal...

Ocado, the online supermarket, has made significant adjustments to its marketing strategy in the first half of the year. As part of a broader effort to cut costs, Ocado reduced its marketing budget by...

Before focusing on purpose, brands should prioritize getting their product and price right, according to Conny Braams, Unilever’s outgoing Chief Digital and Commercial Officer. She emphasized that...

Sprite was the fastest developing FMCG brand all inclusive in 2022, in terms of family entrance, agreeing to figures from Kantar, as the Coca-Cola Company invests behind the brand to create its...

  Coca-Cola plans to preserve marketing speculation over the ultimate three months of 2022 after “significantly” upping spend within the third quarter, because it looks to preserve the “long-term...

McDonald’s worldwide CMO Morgan Flatley has conceded the brand was “a small meaningless” to customers back in 2019. Talking at the Cannes Lions Celebration of Inventiveness recently (20 June), she...

1-Lay the groundwork: Draw attention to the need for long-term brand building and its impact on the company’s finances early on. Ideally, get buy-in from senior executives before proposing changes...

They developed the (PE)riod Lesson Plan, a comprehensive resource offered for free to schools, parents, and coaches. The plan not only explained the physiological changes during menstruation but also...