How Guinness gained 1.5 million customers in less than a year.
Despite having established a recognizable brand presence in Africa since the 19th century, Guinness recognized the need to elevate its efforts in 2021, particularly among younger demographics. In collaboration with the agency AMV BBDO, the brand embarked on a mission to attract 1 million new consumers across the continent, with a specific focus on […]
Why did Starling Bank want to’reinvent’ B2B marketing?
Navigating the B2B banking sector is a challenging endeavor. Amidst competition from well-established counterparts with substantial resources and customer loyalty, Starling Bank noticed its consideration rate lagging behind at 13%, having not introduced a new B2B campaign for a span of two years. Eager for a transformation, the bank recognized that its B2B competitors […]
How Emotional Intelligence and Sound Can Help Brands Win
People began openly sharing their expertise and offering valuable tools and resources. Esteemed individuals became more approachable, and some utilized their platforms to amplify marginalized voices. Faced with unprecedented challenges, the importance of supporting one another for collective growth became evident. This shift indicated a move towards collective empathy, leadership guided by a sense of […]
Shein boycotts Israeli Influencers
The decision to discontinue the sale of Israeli flags has sparked a notable backlash, primarily from Israeli consumers who voiced their discontent, highlighting a palpable sense of anger over what they perceive as a biased stance by Shein. This discontent culminated in calls for a boycott of the popular online marketplace, with some even […]
Dior has replaced Bella Hadid
In a recent strategic maneuver within the marketing realm, the renowned fashion house Dior has orchestrated a noteworthy shift in its prestigious lineup of brand ambassadors. The spotlight was cast on the replacement of the former face of Dior, Palestinian model Bella Hadid, with the introduction of Israeli model Mai Tager as the new representative […]
Starbucks reduced nearly 80% on it’s Frappuccino drinks
People are proving boycotts work by sharing pictures of cheaper Starbucks cards from Egypt. They’re also posting photos of empty Starbucks shops to show the impact. These visuals are making it clear that when consumers unite, businesses feel it. It’s not just about money; it’s starting conversations about smart shopping and how we can use […]
Some restaurants replace boycotting brands with Egyptian brands.
Many restaurants have taken a serious stand in support of Palestine by substituting blacklisted goods with authentic Egyptian alternatives. This strategic step not only indicates a dedication to ethical sourcing, but it also acts as a physical demonstration of support for Palestinian issues. By supporting local Egyptian businesses over boycotted brands, these restaurants contribute to […]
Palestine advocates are mobilizing for a boycott of Zara.
Zara, the renowned Spanish clothing brand, finds itself embroiled in controversy following the recent launch of its marketing campaign titled “The Jacket.” The campaign, initially designed to showcase the versatility of Zara’s clothing through innovative design, has, however, encountered significant public backlash. The source of contention lies in the utilization of visuals that evoke memories […]
Puma Ends Sponsorship Deal with Israeli
In a strategic decision, the world’s third-largest sportswear company has announced its decision to discontinue providing clothing to a prominent football club, effective at the conclusion of the upcoming year. This move comes as a result of the company’s choice to not extend its partnership with the Israel Football Association (IFA). The partnership, which commenced […]
A Pivotal Year for FMCG
A Pivotal Year for FMCG The Fast-Moving Consumer Goods (FMCG) industry is gearing up for a transformative year ahead, with expectations of double-digit growth in 2024. As the market dynamics continue to evolve, FMCG companies are embracing innovative marketing strategies to stay ahead of the curve. In this article, we explore the key factors contributing […]