Arab Musketeers

Shein boycotts Israeli Influencers

In a surprising and bold move, the widely recognized Chinese clothing giant, Shein, has found itself thrust into the midst of the ongoing geopolitical tensions between Israel and Palestine. The company recently took a stance in the conflict by ceasing the sale of Israeli flags, a symbolic gesture aimed at expressing solidarity with Palestine during […]

How Emotional Intelligence and Sound Can Help Brands Win

How Emotional Intelligence and Sound Can Help Brands Win

Certainly, I’ve observed a notable transformation in the LinkedIn feed throughout the pandemic. Beyond the typical self-promotion and marketing content, there emerged a significant shift towards genuine mutual assistance. People began openly sharing their expertise and offering valuable tools and resources. Esteemed individuals became more approachable, and some utilized their platforms to amplify marginalized voices. […]

Why did Starling Bank want to’reinvent’ B2B marketing?

Why did Starling Bank want to'reinvent' B2B marketing?

With a determination to avoid being perceived as just another out-of-touch bank, Starling Bank took a strategic approach by merging substance and consumer-oriented thinking to convey its commitment to serious business practices. Navigating the B2B banking sector is a challenging endeavor. Amidst competition from well-established counterparts with substantial resources and customer loyalty, Starling Bank noticed […]

How Guinness gained 1.5 million customers in less than a year.

How Guinness gained 1.5 million customers in less than a year.

With a strong determination to captivate a fresh generation of consumers in a dynamic and swiftly evolving continent, Guinness strategically employed a combination of TV sponsorship, experiential events, influencer marketing, and outdoor campaigns to achieve its objectives. Despite having established a recognizable brand presence in Africa since the 19th century, Guinness recognized the need to […]

Scottish Water saved £355,000 via inducing behavioral change.

Scottish Water saved £355,000 via inducing behavioral change.

By establishing a connection between harm to Scotland’s natural landscapes and the act of flushing wipes down the toilet, Scottish Water not only successfully transformed consumer behavior but is also poised to achieve savings of £1.4 million in 2022. Each day, Scotland faced the problem of 100 blocked sewers. For Scottish Water, the annual expense […]

How Barclays embraced the ‘Moneyverse’ to achieve record ROI.

Committed to addressing the nation’s problematic connection with finances, Barclays aimed to reshape its approach to financial control, leading to remarkable media return on investment (ROI) and securing a dominant position in the market for new mortgages. As a country, the UK often experiences difficulties when it comes to managing money. Approximately 12.3 million adults […]

Tesco’s use of ‘brand shaping insights’ to take measured risks.

The supermarket giant devised a “Happiness Platform” to extract valuable insights about British life, enabling it to curate a series of “caring acts” that would benefit both the brand and its audience. As consumers prepared for new challenges in 2021, Tesco embarked on a mission to turn its “Every Little Helps” brand commitment into a […]

How CALM utilized sport to start a mental health dialogue

How CALM utilized sport to start a mental health dialogue

The organization harnessed the influence of sports to create a tangible connection to mental health, resulting in a significant 74% surge in calls to its helpline for suicide prevention. CALM acknowledges suicide as a crucial modern challenge. Despite being the leading cause of death among men under 45, engaging this demographic in discussions about mental […]

How consumer duty regulations will affect financial services marketers: ‘A significant influence’

How consumer duty regulations will affect financial services marketers: 'A significant influence'

Industry experts emphasize that marketers will play a pivotal role in ensuring the accurate implementation of new regulations set forth by the retail banking regulator, aimed at enhancing transparency and customer service. These experts also underscore the importance of meticulous deliberation regarding the manner in which these regulations are communicated. Recently introduced regulations in the […]

Faces Are the New Logos in the World of Creator Brands

I’m certain you’re familiar with the concept that “a logo doesn’t constitute a brand,” but it certainly serves as its representation. Logos were created to identify and set apart products and companies in the physical world. For instance, you might spot McDonald’s at the nearest service station, Nike on your fitness instructor’s shirt, or Signal […]