In the age of AI, there are three key ground rules for marketing analytics.
At present, there is a justified enthusiasm surrounding generative AI. Recent experiences have shown that AI, like ChatGPT, can arrive at conclusions that previously required weeks of research and testing by human teams, which is both thrilling and intimidating. However, it’s important to note that the AI’s solutions need validation, as not all use cases […]
PepsiCo: ‘In-housing can increase engagement with agencies’
The approach involves a blended mix of in-house and external talent, where agencies are responsible for brand positioning, and the in-house team manages social aspects. Croix emphasizes that the goal is not to grow the in-house side of the business but to find the best solutions for brand challenges, which often involves a combination of […]
As losses mount, Ocado returns to marketing basics.
Ocado, the online supermarket, has made significant adjustments to its marketing strategy in the first half of the year. As part of a broader effort to cut costs, Ocado reduced its marketing budget by nearly £7 million, from £26.6 million to £20.1 million. The company’s Chief Financial Officer, Stephen Daintith, attributed this reduction to optimizing […]
Choosing one tactic at a time is the best marketing strategy.
Most business owners are under constant pressure to manage various social media accounts, email sequences, public relations activities, and so on. It’s enough to give anyone a headache — and a sense of directionlessness. Though some may claim that appearing in various locations will help you reach as many people as possible, this should […]
regulations will affect financial services marketers
Recently introduced regulations in the retail banking sector are intended to transform the culture and procedures within the industry, with the regulator’s objective of addressing the mistrust that arose due to incidents like the mis-selling of payment protection insurance. While the efficacy of these regulations in delivering improved customer outcomes remains uncertain, their profound impact […]