Microsoft is Required to Understand What Customers Really Want.
While executives in the C-suites, whose desks are typically the furthest away from the consumer, may find it simpler to be given a researcher’s topline report on customer behavior, this CEO’s method of obtaining a handle on a company’s operations was a literal and figurative reality check. It offers as a good illustration of what […]
Not Dumbing It Down: Keeping It Simple
The concentration and clarity of your messaging should always be a priority when developing a brand. Whatever you say needs to be straightforward, comprehensible, and memorable because people typically pay little attention to communications and advertisements. Additionally, it must be linked to your brand, creating lasting memory structures. That’s a simple process for some categories. […]
Creating a New Marketing Plan? Recall that it’s about people.
These facts and figures, which form the basis of our marketing plans, are thoroughly studied and stated with utmost certainty, defining the choices taken by marketing teams and businesses alike. We are continually submerged in a sea of statistics, metrics, and algorithms due to the volume of information at our disposal. Although data-driven strategies […]
Brand Press: Craft a More Relevant Story from Your Brand’s Narrative
However, if you go a step further and ask, “Why should anyone write about your brand?” the answer becomes even more challenging to state. Although asking this question at the beginning of a client encounter is never simple, it is the place where businesses should begin when considering how to develop a press-worthy brand story. […]
Opting Out Provides a Chance for Your Brand to Build Empathy
People are celebrated at Milk Bar, and cake is the medium. Their credo, “everyone deserves to be celebrated,” is straightforward and very human. Tosi’s team believes that everyone, regardless of circumstance, deserves to be recognized, thus it collaborates with nonprofit groups such as The Birthday Party Project to provide joy to children experiencing homelessness. […]