Pets at Home claims ‘strong’ growth following a brand revamp.
Pets at Home maintained its momentum following its brand relaunch in May, announcing positive 2024 fiscal year first quarter results on August 3rd. The brand overhaul, which cost £2 million and saw the company unite its businesses under the ‘Pets’ master brand, resulted in “encouraging” results for the company in the sixteen weeks to July […]
As profit margins expand, Kraft Heinz’s price discipline pays off.
Profit margins at Kraft Heinz have grown for the second quarter in a row, as the company’s price discipline continues to pay off. CEO Miguel Patricio expressed “pride” in the company’s “resilient” portfolio, which isn’t losing incremental market to private label despite charging above the competition. While he acknowledges that the company is losing market […]
Ritson: Differentiation isn’t about being unique.
During his most recent Mini MBA webinar, Mark Ritson stated that differentiation does not have to compete with distinctiveness. For the seminar, Defending difference, our Marketing Week writer argued that marketers had strayed too far away from difference in pursuit of distinctiveness, when they should be aiming for both. Ritson first dispelled any notion that […]
What can marketers learn from Wilko’s failure?
I’m sorry to learn that the well-known UK bargain store Wilko is about to go bankrupt. Some would argue that the possible failure is a typical example of a broken Britain, with inflation, Brexit, and rising living costs. These headwinds will undoubtedly not have helped. But I believe the true reason for Wilko’s problems was […]
The ‘Barbie’ AI selfie generator has 13 million users.
The success of Warner Bros. and PhotoRoom’s “Barbie” selfie-generator demonstrates how marketers continue to look to the hype surrounding AI as a means of capturing the attention of consumers, and its success could be a signal to others in Hollywood wanting to capitalize on similar strategies. This year, technology has been at the forefront of […]