How Brands Can Embrace the AI Revolution
AI’s Silent Influence Artificial intelligence has quietly been reshaping our digital experiences, from personalized product recommendations on Amazon to Meta’s sophisticated ad targeting. The emergence of generative AI, capable of creating diverse content, promises faster and more accurate workflows. While we’re currently in a transitional phase, AI is set to seamlessly integrate into our everyday […]
A Guide to B2B Content Success
During the live session, Davidson emphasized the importance of experimentation in leveraging new technology to optimize content creation, activation, and delivery. Moving beyond simple A/B testing, she encouraged nuanced experimentation, such as testing different interactions, content variations, and delivery methods, while incorporating progressive profiling and omnichannel activation. This approach, based on data-driven insights and customer […]
The question most marketers are grappling with these days is how to convince their superiors to invest in long-term brand building.
1-Lay the groundwork: Draw attention to the need for long-term brand building and its impact on the company’s finances early on. Ideally, get buy-in from senior executives before proposing changes. 2-Manage up: Understand the mindset of executives, who may have limited knowledge of marketing. Keep them informed, seek their counsel, and build trust. […]
Adidas a significant issue affecting young girls
They developed the (PE)riod Lesson Plan, a comprehensive resource offered for free to schools, parents, and coaches. The plan not only explained the physiological changes during menstruation but also demonstrated how these changes could be harnessed positively through sport. By equipping young girls with the necessary knowledge about their bodies and offering guidance on nutrition […]