Coca-Cola ‘significantly’ ups promoting spend in planning for ‘dynamic’ 2023
Coca-Cola plans to preserve marketing speculation over the ultimate three months of 2022 after “significantly” upping spend within the third quarter, because it looks to preserve the “long-term wellbeing of the business”, CEO James Quincey has said. Speaking on a call with financial specialists (25 October), Quincey and CFO John Murphy said Coca-Cola is […]
McDonald’s worldwide CMO on turning around its ‘cultural wallpaper’ picture
McDonald’s worldwide CMO Morgan Flatley has conceded the brand was “a small meaningless” to customers back in 2019. Talking at the Cannes Lions Celebration of Inventiveness recently (20 June), she said the quick nourishment mammoth has been doing a part to cure this and move absent from what was depicted by the have as the […]
The influence of both brand and performance marketing is praised by MoneySupermarket Group.
According to the MoneySuperMarket Group’s CEO Peter Duffy, the company is “probably in [its] best shape ever” as a result of the performance and brand marketing initiatives that are fueling growth. The company’s direct to site online traffic increased by 25% during the first half of its 2023 financial year, which ended on June […]
Employees Would Rather Quit Than Advocate for a Brand
As a result, many companies actively encourage their employees to be brand advocates by promoting the company’s products to their friends, family, and the broader public. Employees are typically the finest product advocates – if they are passionate about their workplace and care about its bottom line, they are likely to be inclined towards their […]
Faces Are the New Logos in the World of Creator Brands
Nevertheless, the online realm differs somewhat from real-life scenarios. Our attention is less focused on spaces and objects and more on visual content like videos and images. In this digital content landscape, faces hold significant importance. In the aftermath of the pandemic, where platforms like TikTok empowered everyone, including brands, to create videos that could […]