Arab Musketeers

Kendall Jenner Named L’Oréal Paris Global Ambassador: ‘True Full-Circle Moment’

In a statement, the firm labeled Jenner a “role model” for her generation. Kendall Jenner now has another legendary cosmetics brand to add to her ever-expanding portfolio. L’Oréal Paris said on Tuesday that the 27-year-old supermodel will be the brand’s new global ambassador, leading the brand’s beauty advertisements beginning in September. “Kendall is a powerful, […]

The shortlist for the Marketing Week Awards is led by Kraft Heinz, Tesco, and ITV.

HSBC, Specsavers, Trainline, and the BBC have also garnered multiple nominations for the 2023 Marketing Week Awards, alongside VCCP, BBH, Mother, and VMLY&R/The Pharm, which are among the most shortlisted agencies. Brands like Kraft Heinz, Tesco, ITV, HSBC, BBC, and Trainline are leading the nominations at the prestigious awards event in partnership with The Ozone […]

The head marketer at Unilever believes that having the ‘right product at the right price’ comes before purpose.

Unilever feels that brand purpose is important for generating growth, but its chief marketer, Conny Braams, believes that a great product and pricing proposition comes first. Before focusing on purpose, brands should prioritize getting their product and price right, according to Conny Braams, Unilever’s outgoing Chief Digital and Commercial Officer. She emphasized that purpose can […]

As losses mount, Ocado returns to marketing basics.

Discounting was described as a “balancing act” by Ocado’s CEO, as the online supermarket announced it cut its marketing spending by roughly a third in the first half of the year.   Ocado, the online supermarket, has made significant adjustments to its marketing strategy in the first half of the year. As part of a […]

PepsiCo: ‘In-housing can increase engagement with agencies’

PepsiCo’s marketing director for Europe, Nancy Croix, recently addressed the growing trend of in-housing creative teams by brands. Despite the increasing appetite for in-housing, Croix believes there’s still plenty of work for creative agencies. She launched an in-house creative team called Sips and Bites in 2020, which collaborates closely with external agencies across PepsiCo’s many […]

In the age of AI, there are three key ground rules for marketing analytics.

In the era of AI, marketing analytics is experiencing a significant transformation, with Machine Learning (ML) and Artificial Intelligence being increasingly utilized to enhance customer experiences. Kevin Lyons, the general manager of analytics services at Acxiom, outlines three crucial guidelines that brands should consider to ensure the success of their marketing analytics projects. At present, […]