Arab Musketeers

The new CEO of Unilever announces a focus on outstanding products.

In order to increase its margins and get back to volume growth, Unilever’s new CEO, Hein Schumacher, has stated that the business will concentrate on making sure its products perform better than those of the competition. In light of the company’s report on modest margin expansion for the first half of its financial year, Unilever’s […]

McDonald’s worldwide CMO on turning around its ‘cultural wallpaper’ picture

McDonald’s worldwide CMO Morgan Flatley clarifies how the brand’s ‘Famous Orders’ campaign made a difference change its promoting. McDonald’s worldwide CMO Morgan Flatley has conceded the brand was “a small meaningless” to customers back in 2019. Talking at the Cannes Lions Celebration of Inventiveness recently (20 June), she said the quick nourishment mammoth has been […]

Coca-Cola ‘significantly’ ups promoting spend in planning for ‘dynamic’ 2023

The drinks giant’s center procedure for managing the likely challenging financial environment in 2023 will be to “lean into growth”, its CEO has said. Coca-Cola plans to preserve marketing speculation over the ultimate three months of 2022 after “significantly” upping spend within the third quarter, because it looks to preserve the “long-term wellbeing of the […]

Sprite made greatest family infiltration picks up of any FMCG brand in 2022

Around half of FMCG brands developed in esteem in 2022, with 88% of those who developed moreover seeing expanded entrance within the year, agreeing to Kantar report. Sprite was the fastest developing FMCG brand all inclusive in 2022, in terms of family entrance, agreeing to figures from Kantar, as the Coca-Cola Company invests behind the […]