Arab Musketeers

Brand Press: Craft a More Relevant Story from Your Brand’s Narrative

The majority of brands will respond emphatically in the affirmative when asked if they should receive press publicity.  However, if you go a step further and ask, “Why should anyone write about your brand?” the answer becomes even more challenging to state. Although asking this question at the beginning of a client encounter is never […]

Creating a New Marketing Plan? Recall that it’s about people.

There is no shortage of data points to track in the world of marketing today, including impressions, reach, engagement rate, ROAs, MQLs, and a long list of others. In reality, more than 59 zettabytes of data were generated and consumed globally in 2020, and by 2025, that number is expected to rise to 180 zettabytes. […]

Not Dumbing It Down: Keeping It Simple

We’re advised that keeping things straightforward is essential to creating an approachable brand, but great brands are created from dramatic details rather than vague generalizations. The concentration and clarity of your messaging should always be a priority when developing a brand. Whatever you say needs to be straightforward, comprehensible, and memorable because people typically pay […]

Ottokar Rosenberger, a former CMO, is now CEO of Rated People.

In his capacity as chief commercial officer 15 years ago, the former marketer helped the business flourish. Ottokar Rosenberger, a former CMO, is now CEO of Rated People.    After serving as the organization’s commercial director for 15 years, Ottokar Rosenberger is rejoining Rated People as its new CEO. When Rosenberger joined the company in […]