Arab Musketeers

Apple’s ‘Pay the Apple Way’ campaign highlights the company’s global finance ambitions.

Apple's 'Pay the Apple Way' campaign highlights the company's global finance ambitions.

In response to the introduction of various consumer-oriented payment functionalities earlier this year, Apple is intensifying its commitment to fintech with the launch of the “Pay the Apple Way” campaign. This campaign aims to highlight the user-friendly nature of its Pay feature, while also potentially promoting other payment tools recently introduced by the company. One […]

Amazon ad sales increase by 22% as technological advancements improve brand performance.

Amazon ad sales increase by 22% as technological advancements improve brand performance.

Advanced machine-learning models are gaining popularity as brands grapple with the phase-out of third-party cookies. During Q2, Amazon’s advertising sales continued to impress, showcasing its firm position in the competitive retail media landscape and benefiting from broader industry trends as spending rebounds. The company’s overall quarterly performance exceeded analysts’ expectations, with a notable 11% year-over-year […]

How CALM utilized sport to start a mental health dialogue

How CALM utilized sport to start a mental health dialogue

The organization harnessed the influence of sports to create a tangible connection to mental health, resulting in a significant 74% surge in calls to its helpline for suicide prevention. CALM acknowledges suicide as a crucial modern challenge. Despite being the leading cause of death among men under 45, engaging this demographic in discussions about mental […]

How consumer duty regulations will affect financial services marketers: ‘A significant influence’

How consumer duty regulations will affect financial services marketers: 'A significant influence'

Industry experts emphasize that marketers will play a pivotal role in ensuring the accurate implementation of new regulations set forth by the retail banking regulator, aimed at enhancing transparency and customer service. These experts also underscore the importance of meticulous deliberation regarding the manner in which these regulations are communicated. Recently introduced regulations in the […]

As the Women’s World Cup approaches, brands begin to ratchet up their involvement.

As the Women's World Cup approaches, brands begin to ratchet up their involvement.

Budweiser, Weetabix, and Unilever are among the brands channeling their advertising investments towards the upcoming Women’s World Cup. This diverse range of brands underscores the opportunities that women’s sports present. The preparations for the Women’s World Cup are fully underway. Following a prolonged dispute over TV broadcasting rights, which was recently resolved when BBC and […]