Arab Musketeers

Wells Fargo Expands Partnership with Lava Controls in San Francisco to Integrate Visual Storytelling with Social Media.

Wells Fargo Expands Partnership with Lava Controls in San Francisco to Integrate Visual Storytelling with Social Media.

Wells Fargo is strengthening its collaboration with Lava Controls to elevate their Social Media Experience Center located in their San Francisco hub. The enhanced center blends Wells Fargo Public Affairs’ narrative with projected, up-to-the-moment social media data and trends obtained from the Sprinklr platform. The cooperation between LAVA Controls and Wells Fargo initially commenced in […]

Verizon and The Metropolitan Museum of Art collaborate to bring historical things to Roblox.

Verizon and The Metropolitan Museum of Art collaborate to bring historical things to Roblox.

The collaboration results in the creation of a complimentary app named Replica, which allows consumers to download and use it to scan different artworks within the museum to generate digital collectibles. Museums have been investigating the integration of augmented reality (AR) technology to enrich the visitor experience for a while, but the partnership between Verizon […]

Scottish Water saved £355,000 via inducing behavioral change.

Scottish Water saved £355,000 via inducing behavioral change.

By establishing a connection between harm to Scotland’s natural landscapes and the act of flushing wipes down the toilet, Scottish Water not only successfully transformed consumer behavior but is also poised to achieve savings of £1.4 million in 2022. Each day, Scotland faced the problem of 100 blocked sewers. For Scottish Water, the annual expense […]

How Barclays embraced the ‘Moneyverse’ to achieve record ROI.

Committed to addressing the nation’s problematic connection with finances, Barclays aimed to reshape its approach to financial control, leading to remarkable media return on investment (ROI) and securing a dominant position in the market for new mortgages. As a country, the UK often experiences difficulties when it comes to managing money. Approximately 12.3 million adults […]

Tesco’s use of ‘brand shaping insights’ to take measured risks.

The supermarket giant devised a “Happiness Platform” to extract valuable insights about British life, enabling it to curate a series of “caring acts” that would benefit both the brand and its audience. As consumers prepared for new challenges in 2021, Tesco embarked on a mission to turn its “Every Little Helps” brand commitment into a […]