Arab Musketeers

How Emotional Intelligence and Sound Can Help Brands Win

How Emotional Intelligence and Sound Can Help Brands Win

Certainly, I’ve observed a notable transformation in the LinkedIn feed throughout the pandemic. Beyond the typical self-promotion and marketing content, there emerged a significant shift towards genuine mutual assistance. People began openly sharing their expertise and offering valuable tools and resources. Esteemed individuals became more approachable, and some utilized their platforms to amplify marginalized voices. […]

Snoop Dogg helps Jack in the Box and Corona relax for the summer.

Snoop Dogg helps Jack in the Box and Corona relax for the summer.

Is there a “Snoopiverse,” as labeled by Jack in the Box in their press release? In the realm of brand marketing, the rapper’s presence often feels all-encompassing, and the summer of 2023 is no exception. While both Jack in the Box and Corona have chosen the same celebrity ambassador, they are demonstrating distinct approaches to […]

Pizza Hut transforms a Twitch streamer into a ‘Ninja Turtle’ .

Pizza Hut transforms a Twitch streamer into a 'Ninja Turtle' .

Pizza Hut is extending its collaboration with the latest “Ninja Turtles” movie to its well-established Twitch livestream series. As part of its “Mutant Mayhem” initiative, the brand is taking inspiration from the movie to transform a popular VTuber (virtual YouTuber) into the purple-masked Donatello, the “Turtles’” most avid gamer, as stated in the provided materials. […]

Why did Starling Bank want to’reinvent’ B2B marketing?

Why did Starling Bank want to'reinvent' B2B marketing?

With a determination to avoid being perceived as just another out-of-touch bank, Starling Bank took a strategic approach by merging substance and consumer-oriented thinking to convey its commitment to serious business practices. Navigating the B2B banking sector is a challenging endeavor. Amidst competition from well-established counterparts with substantial resources and customer loyalty, Starling Bank noticed […]

How Guinness gained 1.5 million customers in less than a year.

How Guinness gained 1.5 million customers in less than a year.

With a strong determination to captivate a fresh generation of consumers in a dynamic and swiftly evolving continent, Guinness strategically employed a combination of TV sponsorship, experiential events, influencer marketing, and outdoor campaigns to achieve its objectives. Despite having established a recognizable brand presence in Africa since the 19th century, Guinness recognized the need to […]