Arab Musketeers

Ritson: Differentiation isn’t about being unique.

According to Mark Ritson, who believes the two should not compete, relative differentiation combined with distinctiveness is the best of both worlds. During his most recent Mini MBA webinar, Mark Ritson stated that differentiation does not have to compete with distinctiveness. For the seminar, Defending difference, our Marketing Week writer argued that marketers had strayed […]

As profit margins expand, Kraft Heinz’s price discipline pays off.

According to Kraft Heinz’s Q2 statistics, gross profit margins increased by 180 points to 33.3%, as the company’s CEO vowed further investment in marketing and innovation. Profit margins at Kraft Heinz have grown for the second quarter in a row, as the company’s price discipline continues to pay off. CEO Miguel Patricio expressed “pride” in […]

Pets at Home claims ‘strong’ growth following a brand revamp.

Pets at Home’s growth has been “encouraging” since its brand relaunch in May, according to CEO Lyssa McGowan. Pets at Home maintained its momentum following its brand relaunch in May, announcing positive 2024 fiscal year first quarter results on August 3rd. The brand overhaul, which cost £2 million and saw the company unite its businesses […]

The owner of Booking.com praises marketing effectiveness for achieving topline growth.

Booking.com intends to spend less on marketing this year as it continues to focus on efficiency and ROI. Booking Holdings, the parent company of Booking.com, Kayak.com, and Open Table, among others, asserts that marketing efficiency was a key driver of profit increase in its second quarter financial results. Revenues increased by 27% in the third […]