Arab Musketeers

Puma Ends Sponsorship Deal with Israeli Football Team: A Bold Move Sparks Controversy

Puma Ends Sponsorship Deal with Israeli Football Team: A Bold Move Sparks Controversy

In a strategic decision, the world’s third-largest sportswear company has announced its decision to discontinue providing clothing to a prominent football club, effective at the conclusion of the upcoming year. This move comes as a result of the company’s choice to not extend its partnership with the Israel Football Association (IFA). The partnership, which commenced […]

Palestine advocates are mobilizing for a boycott of Zara after the fashion brand’s latest advertising campaign.

Palestine advocates are mobilizing for a boycott of Zara after the fashion brand's latest advertising campaign.

Zara, the renowned Spanish clothing brand, finds itself embroiled in controversy following the recent launch of its marketing campaign titled “The Jacket.” The campaign, initially designed to showcase the versatility of Zara’s clothing through innovative design, has, however, encountered significant public backlash. The source of contention lies in the utilization of visuals that evoke memories […]

After the boycott, Starbucks reduced nearly 80% on it’s frappuccino drinks in stores.

People are proving boycotts work by sharing pictures of cheaper Starbucks cards from Egypt. They’re also posting photos of empty Starbucks shops to show the impact. These visuals are making it clear that when consumers unite, businesses feel it. It’s not just about money; it’s starting conversations about smart shopping and how we can use […]

Snoop Dogg helps Jack in the Box and Corona relax for the summer.

Snoop Dogg helps Jack in the Box and Corona relax for the summer.

Is there a “Snoopiverse,” as labeled by Jack in the Box in their press release? In the realm of brand marketing, the rapper’s presence often feels all-encompassing, and the summer of 2023 is no exception. While both Jack in the Box and Corona have chosen the same celebrity ambassador, they are demonstrating distinct approaches to […]

Pizza Hut transforms a Twitch streamer into a ‘Ninja Turtle’ .

Pizza Hut transforms a Twitch streamer into a 'Ninja Turtle' .

Pizza Hut is extending its collaboration with the latest “Ninja Turtles” movie to its well-established Twitch livestream series. As part of its “Mutant Mayhem” initiative, the brand is taking inspiration from the movie to transform a popular VTuber (virtual YouTuber) into the purple-masked Donatello, the “Turtles’” most avid gamer, as stated in the provided materials. […]

Wells Fargo Expands Partnership with Lava Controls in San Francisco to Integrate Visual Storytelling with Social Media.

Wells Fargo Expands Partnership with Lava Controls in San Francisco to Integrate Visual Storytelling with Social Media.

Wells Fargo is strengthening its collaboration with Lava Controls to elevate their Social Media Experience Center located in their San Francisco hub. The enhanced center blends Wells Fargo Public Affairs’ narrative with projected, up-to-the-moment social media data and trends obtained from the Sprinklr platform. The cooperation between LAVA Controls and Wells Fargo initially commenced in […]

Verizon and The Metropolitan Museum of Art collaborate to bring historical things to Roblox.

Verizon and The Metropolitan Museum of Art collaborate to bring historical things to Roblox.

The collaboration results in the creation of a complimentary app named Replica, which allows consumers to download and use it to scan different artworks within the museum to generate digital collectibles. Museums have been investigating the integration of augmented reality (AR) technology to enrich the visitor experience for a while, but the partnership between Verizon […]

Apple’s ‘Pay the Apple Way’ campaign highlights the company’s global finance ambitions.

Apple's 'Pay the Apple Way' campaign highlights the company's global finance ambitions.

In response to the introduction of various consumer-oriented payment functionalities earlier this year, Apple is intensifying its commitment to fintech with the launch of the “Pay the Apple Way” campaign. This campaign aims to highlight the user-friendly nature of its Pay feature, while also potentially promoting other payment tools recently introduced by the company. One […]

Amazon ad sales increase by 22% as technological advancements improve brand performance.

Amazon ad sales increase by 22% as technological advancements improve brand performance.

Advanced machine-learning models are gaining popularity as brands grapple with the phase-out of third-party cookies. During Q2, Amazon’s advertising sales continued to impress, showcasing its firm position in the competitive retail media landscape and benefiting from broader industry trends as spending rebounds. The company’s overall quarterly performance exceeded analysts’ expectations, with a notable 11% year-over-year […]

As the Women’s World Cup approaches, brands begin to ratchet up their involvement.

As the Women's World Cup approaches, brands begin to ratchet up their involvement.

Budweiser, Weetabix, and Unilever are among the brands channeling their advertising investments towards the upcoming Women’s World Cup. This diverse range of brands underscores the opportunities that women’s sports present. The preparations for the Women’s World Cup are fully underway. Following a prolonged dispute over TV broadcasting rights, which was recently resolved when BBC and […]