regulations will affect financial services marketers
Recently introduced regulations in the retail banking sector are intended to transform the culture and procedures within the industry, with the regulator’s objective of addressing the mistrust that arose due to incidents like the mis-selling of payment protection insurance. While the efficacy of these regulations in delivering improved customer outcomes remains uncertain, their profound impact […]
How CALM utilized sport to start a mental health dialogue
CALM acknowledges suicide as a crucial modern challenge. Despite being the leading cause of death among men under 45, engaging this demographic in discussions about mental well-being remains problematic. In collaboration with AMV BBDO and Seven Stones agencies, the charity opted to employ the realm of sports—a domain where men often feel at ease expressing […]
Tesco’s use of ‘brand shaping insights’ to take measured risks.
As consumers prepared for new challenges in 2021, Tesco embarked on a mission to turn its “Every Little Helps” brand commitment into a tangible reality. The strategy involved investing in “brand-defining insights” to drive a strategy centered on brand benevolence. Although this approach might impact short-term profitability, Tesco recognized that it would ultimately lead to […]
How Guinness gained 1.5 million customers in less than a year.
Despite having established a recognizable brand presence in Africa since the 19th century, Guinness recognized the need to elevate its efforts in 2021, particularly among younger demographics. In collaboration with the agency AMV BBDO, the brand embarked on a mission to attract 1 million new consumers across the continent, with a specific focus on […]
Why did Starling Bank want to’reinvent’ B2B marketing?
Navigating the B2B banking sector is a challenging endeavor. Amidst competition from well-established counterparts with substantial resources and customer loyalty, Starling Bank noticed its consideration rate lagging behind at 13%, having not introduced a new B2B campaign for a span of two years. Eager for a transformation, the bank recognized that its B2B competitors […]
Starbucks reduced nearly 80% on it’s Frappuccino drinks
People are proving boycotts work by sharing pictures of cheaper Starbucks cards from Egypt. They’re also posting photos of empty Starbucks shops to show the impact. These visuals are making it clear that when consumers unite, businesses feel it. It’s not just about money; it’s starting conversations about smart shopping and how we can use […]
Some restaurants replace boycotting brands with Egyptian brands.
Many restaurants have taken a serious stand in support of Palestine by substituting blacklisted goods with authentic Egyptian alternatives. This strategic step not only indicates a dedication to ethical sourcing, but it also acts as a physical demonstration of support for Palestinian issues. By supporting local Egyptian businesses over boycotted brands, these restaurants contribute to […]
Palestine advocates are mobilizing for a boycott of Zara.
Zara, the renowned Spanish clothing brand, finds itself embroiled in controversy following the recent launch of its marketing campaign titled “The Jacket.” The campaign, initially designed to showcase the versatility of Zara’s clothing through innovative design, has, however, encountered significant public backlash. The source of contention lies in the utilization of visuals that evoke memories […]
Puma Ends Sponsorship Deal with Israeli
In a strategic decision, the world’s third-largest sportswear company has announced its decision to discontinue providing clothing to a prominent football club, effective at the conclusion of the upcoming year. This move comes as a result of the company’s choice to not extend its partnership with the Israel Football Association (IFA). The partnership, which commenced […]
A Pivotal Year for FMCG
A Pivotal Year for FMCG The Fast-Moving Consumer Goods (FMCG) industry is gearing up for a transformative year ahead, with expectations of double-digit growth in 2024. As the market dynamics continue to evolve, FMCG companies are embracing innovative marketing strategies to stay ahead of the curve. In this article, we explore the key factors contributing […]