Arab Musketeers

ISSUE 01

Kendall Jenner Named L’Oréal Paris Global Ambassador: ‘True Full-Circle Moment’

Kendall Jenner Named L’Oréal Paris Global Ambassador: ‘True Full-Circle Moment’

In a statement, the firm labeled Jenner a “role model” for her generation. Kendall Jenner now has another legendary cosmetics brand to add to her ever-expanding portfolio. L’Oréal...
The shortlist for the Marketing Week Awards is led by Kraft Heinz, Tesco, and ITV.

The shortlist for the Marketing Week Awards is led by Kraft Heinz, Tesco, and ITV.

HSBC, Specsavers, Trainline, and the BBC have also garnered multiple nominations for the 2023 Marketing Week Awards, alongside VCCP, BBH, Mother, and VMLY&R/The Pharm, which are among the most...
The head marketer at Unilever believes that having the ‘right product at the right price’ comes before purpose.

The head marketer at Unilever believes that having the ‘right product at the right price’ comes before purpose.

Unilever feels that brand purpose is important for generating growth, but its chief marketer, Conny Braams, believes that a great product and pricing proposition comes first. Before focusing on...
As losses mount, Ocado returns to marketing basics.

As losses mount, Ocado returns to marketing basics.

Discounting was described as a “balancing act” by Ocado’s CEO, as the online supermarket announced it cut its marketing spending by roughly a third in the first half of the year...
PepsiCo: ‘In-housing can increase engagement with agencies’

PepsiCo: ‘In-housing can increase engagement with agencies’

PepsiCo’s marketing director for Europe, Nancy Croix, recently addressed the growing trend of in-housing creative teams by brands. Despite the increasing appetite for in-housing, Croix believes...
In the age of AI, there are three key ground rules for marketing analytics.

In the age of AI, there are three key ground rules for marketing analytics.

In the era of AI, marketing analytics is experiencing a significant transformation, with Machine Learning (ML) and Artificial Intelligence being increasingly utilized to enhance customer experiences...