Arab Musketeers

ISSUE 02

The influence of both brand and performance marketing is praised by MoneySupermarket Group.

The influence of both brand and performance marketing is praised by MoneySupermarket Group.

The MoneySuperMarket Group unveiled a marketing campaign that it touted as its “best performing to date” and saw much higher income produced through both CRM and pay-per-click in the first...
The new CEO of Unilever announces a focus on outstanding products.

The new CEO of Unilever announces a focus on outstanding products.

In order to increase its margins and get back to volume growth, Unilever’s new CEO, Hein Schumacher, has stated that the business will concentrate on making sure its products perform better than...
McDonald’s worldwide CMO on turning around its ‘cultural wallpaper’ picture

McDonald’s worldwide CMO on turning around its ‘cultural wallpaper’ picture

McDonald’s worldwide CMO Morgan Flatley clarifies how the brand’s ‘Famous Orders’ campaign made a difference change its promoting. McDonald’s worldwide CMO Morgan Flatley has conceded the brand was “a...
Coca-Cola ‘significantly’ ups promoting spend in planning for ‘dynamic’ 2023

Coca-Cola ‘significantly’ ups promoting spend in planning for ‘dynamic’ 2023

The drinks giant’s center procedure for managing the likely challenging financial environment in 2023 will be to “lean into growth”, its CEO has said. Coca-Cola plans to preserve marketing speculation...
Sprite made greatest family infiltration picks up of any FMCG brand in 2022

Sprite made greatest family infiltration picks up of any FMCG brand in 2022

Around half of FMCG brands developed in esteem in 2022, with 88% of those who developed moreover seeing expanded entrance within the year, agreeing to Kantar report. Sprite was the fastest developing...