Arab Musketeers

ISSUE 03

In 2021, Adidas took a unique approach to launch its period-proof activewear by addressing a significant issue affecting young girls’ participation in sports.

In 2021, Adidas took a unique approach to launch its period-proof activewear by addressing a significant issue affecting young girls’ participation in sports.

Recognizing that one in four girls drop out of sport due to a lack of products and resources to manage their menstrual cycles, Adidas partnered with sports scientist Dr Georgie Bruinvels and agency...
The question most marketers are grappling with these days is how to convince their superiors to invest in long-term brand building.

The question most marketers are grappling with these days is how to convince their superiors to invest in long-term brand building.

The key to answering this question lies in understanding the perspective of executives and finding ways to gain their support. Here are the seven crucial things marketers need to know to address The...
A Guide to B2B Content Success: Experimentation, Customer Expectations, and Generative AI

A Guide to B2B Content Success: Experimentation, Customer Expectations, and Generative AI

At a recent Bynder event, Phyllis Davidson, VP principal analyst at Forrester, shared valuable insights to help marketers and CMOs enhance their content strategies and effectively engage with their...
How Brands Can Embrace the AI Revolution

How Brands Can Embrace the AI Revolution

The ongoing AI revolution, exemplified by innovations like ChatGPT, has had a significant impact across multiple industries. As AI technologies evolve, businesses need to prepare and leverage their...
Elon Musk: Twitter undergoes a rebranding, adopting the name “X” and phasing out its iconic blue bird logo.

Elon Musk: Twitter undergoes a rebranding, adopting the name “X” and phasing out its iconic blue bird logo.

Elon Musk has spearheaded Twitter’s brand and logo transformation, replacing the iconic blue bird with the letter “X.” The new white X on a black background has taken over the...