Arab Musketeers

ISSUE 04

Ritson: Differentiation isn’t about being unique.

Ritson: Differentiation isn’t about being unique.

According to Mark Ritson, who believes the two should not compete, relative differentiation combined with distinctiveness is the best of both worlds. During his most recent Mini MBA webinar, Mark...
Diageo increases marketing spending in an attempt to ‘win with customers’ as prices climb.

Diageo increases marketing spending in an attempt to ‘win with customers’ as prices climb.

Diageo increased marketing spending by over 6% in the last year, resulting in good growth for brands such as Guinness and Johnnie Walker. Despite the increase, spending grew at a slower pace than...
As profit margins expand, Kraft Heinz’s price discipline pays off.

As profit margins expand, Kraft Heinz’s price discipline pays off.

According to Kraft Heinz’s Q2 statistics, gross profit margins increased by 180 points to 33.3%, as the company’s CEO vowed further investment in marketing and innovation. Profit margins...
Pets at Home claims ‘strong’ growth following a brand revamp.

Pets at Home claims ‘strong’ growth following a brand revamp.

Pets at Home’s growth has been “encouraging” since its brand relaunch in May, according to CEO Lyssa McGowan. Pets at Home maintained its momentum following its brand relaunch in...
The owner of Booking.com praises marketing effectiveness for achieving topline growth.

The owner of Booking.com praises marketing effectiveness for achieving topline growth.

Booking.com intends to spend less on marketing this year as it continues to focus on efficiency and ROI. Booking Holdings, the parent company of Booking.com, Kayak.com, and Open Table, among others...