Arab Musketeers

ISSUE 06

Brand Press: Craft a More Relevant Story from Your Brand’s Narrative

Brand Press: Craft a More Relevant Story from Your Brand’s Narrative

The majority of brands will respond emphatically in the affirmative when asked if they should receive press publicity.  However, if you go a step further and ask, “Why should anyone write about...
Creating a New Marketing Plan? Recall that it’s about people.

Creating a New Marketing Plan? Recall that it’s about people.

There is no shortage of data points to track in the world of marketing today, including impressions, reach, engagement rate, ROAs, MQLs, and a long list of others. In reality, more than 59 zettabytes...
Not Dumbing It Down: Keeping It Simple

Not Dumbing It Down: Keeping It Simple

We’re advised that keeping things straightforward is essential to creating an approachable brand, but great brands are created from dramatic details rather than vague generalizations. The...
Ottokar Rosenberger, a former CMO, is now CEO of Rated People.

Ottokar Rosenberger, a former CMO, is now CEO of Rated People.

In his capacity as chief commercial officer 15 years ago, the former marketer helped the business flourish. Ottokar Rosenberger, a former CMO, is now CEO of Rated People.    After serving as the...
As it makes progress with Bud Light, Molson Coors will increase marketing spending by $100 million.

As it makes progress with Bud Light, Molson Coors will increase marketing spending by $100 million.

Coors Light and Miller Light combined, according to CEO Gavin Hattersley, are now 50% greater than Bud Light compared to last year. In the second half of 2023, Molson Coors will increase its marketing...