Arab Musketeers

ISSUE 07

Coca-Cola acknowledges ‘world-class marketing’ for increasing its growth prediction.

Coca-Cola acknowledges ‘world-class marketing’ for increasing its growth prediction.

The giant in the soft drinks industry attributes its improved financial outlook to strategies that have reduced barriers for entry through price-pack structures and digital business-to-business...
Faces Are the New Logos in the World of Creator Brands

Faces Are the New Logos in the World of Creator Brands

I’m certain you’re familiar with the concept that “a logo doesn’t constitute a brand,” but it certainly serves as its representation. Logos were created to identify and...
Choosing one tactic at a time is the best marketing strategy.

Choosing one tactic at a time is the best marketing strategy.

Contrary to what you may believe, you do not need to be everywhere at the same time. It’s easy to grow overwhelmed when faced with seemingly limitless possibilities.   Most business owners...
Employees Would Rather Quit Than Advocate for a Brand in Which They Have No Faith.

Employees Would Rather Quit Than Advocate for a Brand in Which They Have No Faith.

Employees appear to be a natural choice to begin with when discussing brand advocacy. People trust other people, and employees are recognized to be more trustworthy than a firm or brand. As a result...
Opting Out Provides a Chance for Your Brand to Build Empathy

Opting Out Provides a Chance for Your Brand to Build Empathy

Christina Tosi created a sugar empire with her bakeshops and e-commerce business, Milk Bar. Tosi discussed the “goodness” inside Milk Bar in an interview with the Female Founders Fund...