Arab Musketeers

ISSUE 08

Apple's 'Pay the Apple Way' campaign highlights the company's global finance ambitions.

Apple’s ‘Pay the Apple Way’ campaign highlights the company’s global finance ambitions.

In response to the introduction of various consumer-oriented payment functionalities earlier this year, Apple is intensifying its commitment to fintech with the launch of the “Pay the Apple...
Amazon ad sales increase by 22% as technological advancements improve brand performance.

Amazon ad sales increase by 22% as technological advancements improve brand performance.

Advanced machine-learning models are gaining popularity as brands grapple with the phase-out of third-party cookies. During Q2, Amazon’s advertising sales continued to impress, showcasing its...
How CALM utilized sport to start a mental health dialogue

How CALM utilized sport to start a mental health dialogue

The organization harnessed the influence of sports to create a tangible connection to mental health, resulting in a significant 74% surge in calls to its helpline for suicide prevention. CALM...
How consumer duty regulations will affect financial services marketers: 'A significant influence'

How consumer duty regulations will affect financial services marketers: ‘A significant influence’

Industry experts emphasize that marketers will play a pivotal role in ensuring the accurate implementation of new regulations set forth by the retail banking regulator, aimed at enhancing transparency...
As the Women's World Cup approaches, brands begin to ratchet up their involvement.

As the Women’s World Cup approaches, brands begin to ratchet up their involvement.

Budweiser, Weetabix, and Unilever are among the brands channeling their advertising investments towards the upcoming Women’s World Cup. This diverse range of brands underscores the opportunities...