Arab Musketeers

ISSUE 10

How Emotional Intelligence and Sound Can Help Brands Win

How Emotional Intelligence and Sound Can Help Brands Win

Certainly, I’ve observed a notable transformation in the LinkedIn feed throughout the pandemic. Beyond the typical self-promotion and marketing content, there emerged a significant shift towards...
Snoop Dogg helps Jack in the Box and Corona relax for the summer.

Snoop Dogg helps Jack in the Box and Corona relax for the summer.

Is there a “Snoopiverse,” as labeled by Jack in the Box in their press release? In the realm of brand marketing, the rapper’s presence often feels all-encompassing, and the summer of...
Pizza Hut transforms a Twitch streamer into a 'Ninja Turtle' .

Pizza Hut transforms a Twitch streamer into a ‘Ninja Turtle’ .

Pizza Hut is extending its collaboration with the latest “Ninja Turtles” movie to its well-established Twitch livestream series. As part of its “Mutant Mayhem” initiative, the...
Why did Starling Bank want to'reinvent' B2B marketing?

Why did Starling Bank want to’reinvent’ B2B marketing?

With a determination to avoid being perceived as just another out-of-touch bank, Starling Bank took a strategic approach by merging substance and consumer-oriented thinking to convey its commitment to...
How Guinness gained 1.5 million customers in less than a year.

How Guinness gained 1.5 million customers in less than a year.

With a strong determination to captivate a fresh generation of consumers in a dynamic and swiftly evolving continent, Guinness strategically employed a combination of TV sponsorship, experiential...