Arab Musketeers

ISSUE 11

Puma Ends Sponsorship Deal with Israeli Football Team: A Bold Move Sparks Controversy

Puma Ends Sponsorship Deal with Israeli Football Team: A Bold Move Sparks Controversy

In a strategic decision, the world’s third-largest sportswear company has announced its decision to discontinue providing clothing to a prominent football club, effective at the conclusion of...
Palestine advocates are mobilizing for a boycott of Zara after the fashion brand's latest advertising campaign.

Palestine advocates are mobilizing for a boycott of Zara after the fashion brand’s latest advertising campaign.

Zara, the renowned Spanish clothing brand, finds itself embroiled in controversy following the recent launch of its marketing campaign titled “The Jacket.” The campaign, initially designed...
Many restaurants have taken a serious stand in support of Palestine by substituting blacklisted goods with authentic Egyptian alternatives.

Some restaurants replace boycotting brands with Egyptian brands.

Many restaurants have taken a serious stand in support of Palestine by substituting blacklisted goods with authentic Egyptian alternatives. This strategic step not only indicates a dedication to...
After the boycott, Starbucks reduced nearly 80% on it’s frappuccino drinks in stores.

After the boycott, Starbucks reduced nearly 80% on it’s frappuccino drinks in stores.

People are proving boycotts work by sharing pictures of cheaper Starbucks cards from Egypt. They’re also posting photos of empty Starbucks shops to show the impact. These visuals are making it...
Sales of Spiro Spathis have increased since the boycott.

Sales of Spiro Spathis have increased since the boycott.

In response to recent calls for boycotting certain companies expressing unwavering loyalty to Israel, Spiro Spathis, a well-established Egyptian soft drink company, has experienced a remarkable surge...
Dior has replaced Bella Hadid its brand representative with an Israeli model.

Dior has replaced Bella Hadid its brand representative with an Israeli model.

In a recent strategic maneuver within the marketing realm, the renowned fashion house Dior has orchestrated a noteworthy shift in its prestigious lineup of brand ambassadors. In a recent strategic...
Shein boycotts Israeli Influencers

Shein boycotts Israeli Influencers

In a surprising and bold move, the widely recognized Chinese clothing giant, Shein, has found itself thrust into the midst of the ongoing geopolitical tensions between Israel and Palestine. The...