Arab Musketeers

ISSUE 12

Nokia's Remarkable Brand Revival: A Triumph in Event Design

Nokia’s Remarkable Brand Revival: A Triumph in Event Design

Lippincott’s Winning Strategy at The Drum Awards for Design In a momentous triumph at The Drum Awards for Design, Lippincott secured victory in the Event Design category for its outstanding work...
Cristiano Ronaldo

Saudi Arabia’s Strategic Marketing Play: Leveraging Cristiano Ronaldo to Transform Perception.

The Power of Global Icons in Nation Branding In the realm of international marketing, nations often seek to enhance their global image through strategic partnerships with influential personalities...
Unleashing the Power of Partnerships: Dove and Nike's Game-Changing Collaboration in Boosting Girls' Body Confidence in Sports

Unleashing the Power of Partnerships: Dove and Nike’s Game-Changing Collaboration in Boosting Girls’ Body Confidence in Sports

A Perfect Fit of Values and Commitments Dove and Nike have teamed up to develop the Body Positive Sport programme, which aims to boost body confidence among 11 to 17-year-old girls who participate in...
Unveiling the Digital Landscape Trends Shaping 2024

Unveiling the Digital Landscape Trends Shaping 2024

As we bid farewell to the challenges of 2023, it becomes imperative to delve into the anticipated digital landscape trends that will sculpt the narrative of the upcoming year. Despite the global...
AI Revolutionizing Marketing: Precision, Personalization, and the Future Landscape

AI Revolutionizing Marketing: Precision, Personalization, and the Future Landscape

Embracing the Era of Heightened Accuracy In the realm of marketing, Artificial Intelligence (AI) is charting an exciting course, promising a transformative era marked by heightened accuracy...
Navigating Growth: The FMCG Revolution in 2024 and the Strategic Power of Marketing

Navigating Growth: The FMCG Revolution in 2024 and the Strategic Power of Marketing

Introduction: A Pivotal Year for FMCG The Fast-Moving Consumer Goods (FMCG) industry is gearing up for a transformative year ahead, with expectations of double-digit growth in 2024. As the market...