Many restaurants have taken a serious stand in support of Palestine by substituting blacklisted goods with authentic Egyptian alternatives. This strategic step not only indicates a dedication to...

Zara, the renowned Spanish clothing brand, finds itself embroiled in controversy following the recent launch of its marketing campaign titled “The Jacket.” The campaign, initially designed...

In a strategic decision, the world’s third-largest sportswear company has announced its decision to discontinue providing clothing to a prominent football club, effective at the conclusion of...

A Pivotal Year for FMCG The Fast-Moving Consumer Goods (FMCG) industry is gearing up for a transformative year ahead, with expectations of double-digit growth in 2024. As the market dynamics continue...

Embracing the Era of Heightened Accuracy In the realm of marketing, Artificial Intelligence (AI) is charting an exciting course, promising a transformative era marked by heightened accuracy...

As we bid farewell to the challenges of 2023, it becomes imperative to delve into the anticipated digital landscape trends that will sculpt the narrative of the upcoming year. Despite the global...

A Perfect Fit of Values and Commitments Dove and Nike have teamed up to develop the Body Positive Sport programme, which aims to boost body confidence among 11 to 17-year-old girls who participate in...

The Power of Global Icons in Nation Branding In the realm of international marketing, nations often seek to enhance their global image through strategic partnerships with influential personalities...

Lippincott’s Winning Strategy at The Drum Awards for Design In a momentous triumph at The Drum Awards for Design, Lippincott secured victory in the Event Design category for its outstanding work...