Arab Musketeers

ISSUE THREE

How Emotional Intelligence and Sound Can Help Brands Win

People began openly sharing their expertise and offering valuable tools and resources. Esteemed individuals became more approachable, and some utilized their platforms to amplify marginalized voices...

Shein boycotts Israeli Influencers

  The decision to discontinue the sale of Israeli flags has sparked a notable backlash, primarily from Israeli consumers who voiced their discontent, highlighting a palpable sense of anger over...

Dior has replaced Bella Hadid

In a recent strategic maneuver within the marketing realm, the renowned fashion house Dior has orchestrated a noteworthy shift in its prestigious lineup of brand ambassadors. The spotlight was cast on...

Starbucks reduced nearly 80% on it’s Frappuccino drinks

People are proving boycotts work by sharing pictures of cheaper Starbucks cards from Egypt. They’re also posting photos of empty Starbucks shops to show the impact. These visuals are making it...

Some restaurants replace boycotting brands with Egyptian brands.

Many restaurants have taken a serious stand in support of Palestine by substituting blacklisted goods with authentic Egyptian alternatives. This strategic step not only indicates a dedication to...