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Kendall Jenner Named L’Oréal Paris Global Ambassador: ‘True Full-Circle Moment’

In a statement, the firm labeled Jenner a “role model” for her generation.

Kendall Jenner now has another legendary cosmetics brand to add to her ever-expanding portfolio.

L’Oréal Paris said on Tuesday that the 27-year-old supermodel will be the brand’s
new global ambassador, leading the brand’s beauty advertisements beginning in September.

“Kendall is a powerful, successful, and talented young woman who continues to
captivate audiences all around her,” L’Oréal Paris said in a statement. “As a constant figure in the fashion
industry, entrepreneur, and media icon, Kendall Jenner has become a role model for her generation, and the brand
is thrilled to welcome her to the L’Oréal Paris family.”

“I’m honored to be part of a new sisterhood of strong, powerful women, and to be
able to say those iconic words, I’m worth it,” Jenner said in the same announcement. “Being a part of the
L’Oréal Paris family and being able to embody everything the brand stands for feels like a true full-circle
moment.”

Jenner, who was the face of Estée Lauder’s Modern Muse Le Rouge perfume at the time,
told PEOPLE in 2015 about how she kept her glam looks.

“I used to be like, ‘Do whatever you want, I don’t care,'” she admitted. “However,
I’ve recently become interested in it.” I’m a stickler for detail. If someone is doing my eyeliner, it must be
perfectly straight on both sides. If there is a small bump, it must be repaired. Our family makeup artists are
sometimes afraid of me!”

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But it’s not all glitz and glam for Jenner, who discussed breaking free from the
“umbrella” of the Kardashian/Jenner moniker in WSJ. Magazine’s Summer Digital issue.

“I obviously understand that I fall under the umbrella of the Kardashian sisters,”
she admitted. “It’s just strange to me…because I am so much like my father in so many ways.” “In my opinion,
I’m such a Jenner,” she added later, calling herself a “daddy’s girl.”

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