Nevertheless, the online realm differs somewhat from real-life scenarios. Our attention is less focused on spaces and objects and more on visual content like videos and images. In this digital content...

Recently introduced regulations in the retail banking sector are intended to transform the culture and procedures within the industry, with the regulator’s objective of addressing the mistrust that...

CALM acknowledges suicide as a crucial modern challenge. Despite being the leading cause of death among men under 45, engaging this demographic in discussions about mental well-being remains...

As consumers prepared for new challenges in 2021, Tesco embarked on a mission to turn its “Every Little Helps” brand commitment into a tangible reality. The strategy involved investing in...

Despite having established a recognizable brand presence in Africa since the 19th century, Guinness recognized the need to elevate its efforts in 2021, particularly among younger demographics.  ...

Navigating the B2B banking sector is a challenging endeavor. Amidst competition from well-established counterparts with substantial resources and customer loyalty, Starling Bank noticed its...

People are proving boycotts work by sharing pictures of cheaper Starbucks cards from Egypt. They’re also posting photos of empty Starbucks shops to show the impact. These visuals are making it...

Many restaurants have taken a serious stand in support of Palestine by substituting blacklisted goods with authentic Egyptian alternatives. This strategic step not only indicates a dedication to...

Zara, the renowned Spanish clothing brand, finds itself embroiled in controversy following the recent launch of its marketing campaign titled “The Jacket.” The campaign, initially designed...