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Pets at Home claims ‘strong’ growth following a brand revamp.

Pets at Home’s growth has been “encouraging” since its brand relaunch in May, according to CEO Lyssa McGowan.

Pets at Home maintained its momentum following its brand relaunch in May, announcing positive 2024 fiscal year first quarter results on August 3rd.

The brand overhaul, which cost £2 million and saw the company unite its businesses under the ‘Pets’ master brand, resulted in “encouraging” results for the company in the sixteen weeks to July 2, according to CEO Lyssa McGowan.

 

Consumer revenue has increased by 10.2% to £568.2 million, while total group revenue has increased by 7.9% to £436.8 million. Its Vet Group subsidiary has seen a 16.3% increase in revenue. While retail revenue climbed at a slower rate of 7.11%. The company highlighted the importance of its price position in assisting its food category growth across grocery and premium.

Pets at Home established its VIP reward program in 2012, more than a decade ago. The program’s user base increased by 4.4% in the last quarter to 7.7 million.

 

“The quality of our growth has remained strong as we grew transaction volumes and continued to acquire new consumers at an impressive rate, as our compelling value, range, and service continues to resonate with consumers,” says McGowan, who joined the company in June 2022 after 11 years at Sky, most recently as chief consumer officer.

In May, Pets at Home revamped its brands and merged them all under the Pets banner. Vets4Pets rebranded to Vets for Pets, while The Groom Room, its grooming division, became Pets Grooming. According to Marketing Week, the company’s marketing director, Madeline Shaw, the change is a “refresh rather than a rebrand.”

 

 According to McGowan, the last quarter has witnessed “steady delivery” against the business plan Pets at Home released in May. “We have expanded and enhanced our physical estate, made good progress in the development of our digital platform, and continued the transition to our new distribution facility, as we execute on our ambition to build the world’s best pet care platform,” she stated.

“It was never a conscious decision not to be one brand,” Shaw said at the time, adding that not having the brands unified was “super confusing” for clients. “It was an opportunity for us to do what we would have done if we had started this business from scratch,” she continued.

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