Arab Musketeers

Apple’s ‘Pay the Apple Way’ campaign highlights the company’s global finance ambitions.

Apple's 'Pay the Apple Way' campaign highlights the company's global finance ambitions.

In response to the introduction of various consumer-oriented payment functionalities earlier this year, Apple is intensifying its commitment to fintech with the launch of the “Pay the Apple Way” campaign. This campaign aims to highlight the user-friendly nature of its Pay feature, while also potentially promoting other payment tools recently introduced by the company. One […]