How Barclays embraced the ‘Moneyverse’ to achieve record ROI.
As a country, the UK often experiences difficulties when it comes to managing money. Approximately 12.3 million adults in the UK lack confidence in handling their finances, and a substantial 80% have experienced sleepless nights due to money-related concerns. Armed with this understanding, Barclays, in collaboration with creative agency BBH, sought to create a […]