Coca-Cola ‘significantly’ ups promoting spend in planning for ‘dynamic’ 2023
Coca-Cola plans to preserve marketing speculation over the ultimate three months of 2022 after “significantly” upping spend within the third quarter, because it looks to preserve the “long-term wellbeing of the business”, CEO James Quincey has said. Speaking on a call with financial specialists (25 October), Quincey and CFO John Murphy said Coca-Cola is […]