Arab Musketeers

Microsoft is Required to Understand What Customers Really Want.

Arab Musketeers

While executives in the C-suites, whose desks are typically the furthest away from the consumer, may find it simpler to be given a researcher’s topline report on customer behavior, this CEO’s method of obtaining a handle on a company’s operations was a literal and figurative reality check. It offers as a good illustration of what […]