Arab Musketeers

Ritson: Differentiation isn’t about being unique.

Arab Musketeers

During his most recent Mini MBA webinar, Mark Ritson stated that differentiation does not have to compete with distinctiveness. For the seminar, Defending difference, our Marketing Week writer argued that marketers had strayed too far away from difference in pursuit of distinctiveness, when they should be aiming for both. Ritson first dispelled any notion that […]