Why did Starling Bank want to’reinvent’ B2B marketing?
Navigating the B2B banking sector is a challenging endeavor. Amidst competition from well-established counterparts with substantial resources and customer loyalty, Starling Bank noticed its consideration rate lagging behind at 13%, having not introduced a new B2B campaign for a span of two years. Eager for a transformation, the bank recognized that its B2B competitors […]