Arab Musketeers

What can marketers learn from Wilko’s failure?

Arab Musketeers

I’m sorry to learn that the well-known UK bargain store Wilko is about to go bankrupt. Some would argue that the possible failure is a typical example of a broken Britain, with inflation, Brexit, and rising living costs. These headwinds will undoubtedly not have helped. But I believe the true reason for Wilko’s problems was […]