During his most recent Mini MBA webinar, Mark Ritson stated that differentiation does not have to compete with distinctiveness. For the seminar, Defending difference, our Marketing Week writer argued...

I’m sorry to learn that the well-known UK bargain store Wilko is about to go bankrupt. Some would argue that the possible failure is a typical example of a broken Britain, with inflation, Brexit, and...

The success of Warner Bros. and PhotoRoom’s “Barbie” selfie-generator demonstrates how marketers continue to look to the hype surrounding AI as a means of capturing the attention of consumers, and its...

While executives in the C-suites, whose desks are typically the furthest away from the consumer, may find it simpler to be given a researcher’s topline report on customer behavior, this CEO’s method...

The concentration and clarity of your messaging should always be a priority when developing a brand. Whatever you say needs to be straightforward, comprehensible, and memorable because people...

These facts and figures, which form the basis of our marketing plans, are thoroughly studied and stated with utmost certainty, defining the choices taken by marketing teams and businesses alike...

As a country, the UK often experiences difficulties when it comes to managing money. Approximately 12.3 million adults in the UK lack confidence in handling their finances, and a substantial 80% have...

Each day, Scotland faced the problem of 100 blocked sewers. For Scottish Water, the annual expense of clearing these sewers, often obstructed by wet wipes, amounted to £7 million.   Driven by...

People began openly sharing their expertise and offering valuable tools and resources. Esteemed individuals became more approachable, and some utilized their platforms to amplify marginalized voices...