Brand Press: Craft a More Relevant Story from Your Brand’s Narrative
However, if you go a step further and ask, “Why should anyone write about your brand?” the answer becomes even more challenging to state. Although asking this question at the beginning of a client encounter is never simple, it is the place where businesses should begin when considering how to develop a press-worthy brand story. […]
Opting Out Provides a Chance for Your Brand to Build Empathy
People are celebrated at Milk Bar, and cake is the medium. Their credo, “everyone deserves to be celebrated,” is straightforward and very human. Tosi’s team believes that everyone, regardless of circumstance, deserves to be recognized, thus it collaborates with nonprofit groups such as The Birthday Party Project to provide joy to children experiencing homelessness. […]
Employees Would Rather Quit Than Advocate for a Brand
As a result, many companies actively encourage their employees to be brand advocates by promoting the company’s products to their friends, family, and the broader public. Employees are typically the finest product advocates – if they are passionate about their workplace and care about its bottom line, they are likely to be inclined towards their […]
Choosing one tactic at a time is the best marketing strategy.
Most business owners are under constant pressure to manage various social media accounts, email sequences, public relations activities, and so on. It’s enough to give anyone a headache — and a sense of directionlessness. Though some may claim that appearing in various locations will help you reach as many people as possible, this should […]
Faces Are the New Logos in the World of Creator Brands
Nevertheless, the online realm differs somewhat from real-life scenarios. Our attention is less focused on spaces and objects and more on visual content like videos and images. In this digital content landscape, faces hold significant importance. In the aftermath of the pandemic, where platforms like TikTok empowered everyone, including brands, to create videos that could […]
regulations will affect financial services marketers
Recently introduced regulations in the retail banking sector are intended to transform the culture and procedures within the industry, with the regulator’s objective of addressing the mistrust that arose due to incidents like the mis-selling of payment protection insurance. While the efficacy of these regulations in delivering improved customer outcomes remains uncertain, their profound impact […]
How CALM utilized sport to start a mental health dialogue
CALM acknowledges suicide as a crucial modern challenge. Despite being the leading cause of death among men under 45, engaging this demographic in discussions about mental well-being remains problematic. In collaboration with AMV BBDO and Seven Stones agencies, the charity opted to employ the realm of sports—a domain where men often feel at ease expressing […]
Tesco’s use of ‘brand shaping insights’ to take measured risks.
As consumers prepared for new challenges in 2021, Tesco embarked on a mission to turn its “Every Little Helps” brand commitment into a tangible reality. The strategy involved investing in “brand-defining insights” to drive a strategy centered on brand benevolence. Although this approach might impact short-term profitability, Tesco recognized that it would ultimately lead to […]
How Barclays embraced the ‘Moneyverse’ to achieve record ROI.
As a country, the UK often experiences difficulties when it comes to managing money. Approximately 12.3 million adults in the UK lack confidence in handling their finances, and a substantial 80% have experienced sleepless nights due to money-related concerns. Armed with this understanding, Barclays, in collaboration with creative agency BBH, sought to create a […]
Scottish Water saved £355,000 via inducing behavioral change.
Each day, Scotland faced the problem of 100 blocked sewers. For Scottish Water, the annual expense of clearing these sewers, often obstructed by wet wipes, amounted to £7 million. Driven by concerns about the potential for raw sewage to flood homes, Scottish Water also aimed to raise awareness about the release of microplastics from […]