What can marketers learn from Wilko’s failure?
I’m sorry to learn that the well-known UK bargain store Wilko is about to go bankrupt. Some would argue that the possible failure is a typical example of a broken Britain, with inflation, Brexit, and rising living costs. These headwinds will undoubtedly not have helped. But I believe the true reason for Wilko’s problems was […]
The ‘Barbie’ AI selfie generator has 13 million users.
The success of Warner Bros. and PhotoRoom’s “Barbie” selfie-generator demonstrates how marketers continue to look to the hype surrounding AI as a means of capturing the attention of consumers, and its success could be a signal to others in Hollywood wanting to capitalize on similar strategies. This year, technology has been at the forefront of […]
Microsoft is Required to Understand What Customers Really Want.
While executives in the C-suites, whose desks are typically the furthest away from the consumer, may find it simpler to be given a researcher’s topline report on customer behavior, this CEO’s method of obtaining a handle on a company’s operations was a literal and figurative reality check. It offers as a good illustration of what […]
Not Dumbing It Down: Keeping It Simple
The concentration and clarity of your messaging should always be a priority when developing a brand. Whatever you say needs to be straightforward, comprehensible, and memorable because people typically pay little attention to communications and advertisements. Additionally, it must be linked to your brand, creating lasting memory structures. That’s a simple process for some categories. […]
Creating a New Marketing Plan? Recall that it’s about people.
These facts and figures, which form the basis of our marketing plans, are thoroughly studied and stated with utmost certainty, defining the choices taken by marketing teams and businesses alike. We are continually submerged in a sea of statistics, metrics, and algorithms due to the volume of information at our disposal. Although data-driven strategies […]
How Barclays embraced the ‘Moneyverse’ to achieve record ROI.
As a country, the UK often experiences difficulties when it comes to managing money. Approximately 12.3 million adults in the UK lack confidence in handling their finances, and a substantial 80% have experienced sleepless nights due to money-related concerns. Armed with this understanding, Barclays, in collaboration with creative agency BBH, sought to create a […]
Scottish Water saved £355,000 via inducing behavioral change.
Each day, Scotland faced the problem of 100 blocked sewers. For Scottish Water, the annual expense of clearing these sewers, often obstructed by wet wipes, amounted to £7 million. Driven by concerns about the potential for raw sewage to flood homes, Scottish Water also aimed to raise awareness about the release of microplastics from […]
How Emotional Intelligence and Sound Can Help Brands Win
People began openly sharing their expertise and offering valuable tools and resources. Esteemed individuals became more approachable, and some utilized their platforms to amplify marginalized voices. Faced with unprecedented challenges, the importance of supporting one another for collective growth became evident. This shift indicated a move towards collective empathy, leadership guided by a sense of […]
Shein boycotts Israeli Influencers
The decision to discontinue the sale of Israeli flags has sparked a notable backlash, primarily from Israeli consumers who voiced their discontent, highlighting a palpable sense of anger over what they perceive as a biased stance by Shein. This discontent culminated in calls for a boycott of the popular online marketplace, with some even […]
Dior has replaced Bella Hadid
In a recent strategic maneuver within the marketing realm, the renowned fashion house Dior has orchestrated a noteworthy shift in its prestigious lineup of brand ambassadors. The spotlight was cast on the replacement of the former face of Dior, Palestinian model Bella Hadid, with the introduction of Israeli model Mai Tager as the new representative […]