Dove and Nike’s Game Boosting Girls’ Body Confidence in Sports
A Perfect Fit of Values and Commitments Dove and Nike have teamed up to develop the Body Positive Sport programme, which aims to boost body confidence among 11 to 17-year-old girls who participate in sports. This relationship is more than simply a smart commercial move; it shows both companies’ shared values and long-term dedication to […]
Saudi Arabia’s Strategic Marketing Play
The Power of Global Icons in Nation Branding In the realm of international marketing, nations often seek to enhance their global image through strategic partnerships with influential personalities. Saudi Arabia’s recent collaboration with football legend Cristiano Ronaldo serves as a compelling example of how leveraging a global icon can be a game-changer in nation branding. […]
Nokia’s Remarkable Brand Revival: A Triumph in Event Design
Lippincott’s Winning Strategy at The Drum Awards for Design In a momentous triumph at The Drum Awards for Design, Lippincott secured victory in the Event Design category for its outstanding work on Nokia’s exhibition at the Mobile World Congress. This case study unfolds the narrative of Nokia’s journey, showcasing how the brand came to life […]
Hyundai’s Viking Adventure with the Santa Fe SUV
Setting the Stage: Vikings Take the Wheel Hyundai’s new marketing move, the “Vikings” campaign, is making waves during the NFL conference championships. The campaign features a family of Vikings cruising through picturesque landscapes and enjoying the great outdoors in the Santa Fe SUV, all to the beat of Heart’s “Barracuda.” Twist in the Tale: […]
Sales of Spiro Spathis have increased since the boycott.
The response to recent calls for boycotting certain companies expressing unwavering loyalty to Israel, Spiro Spathis, a well-established Egyptian soft drink company, has experienced a remarkable surge in profits, witnessing a substantial 300 percent increase. The company has diligently addressed market demands by enhancing its manufacturing capabilities, ensuring ample supply to meet the needs […]