How CALM utilized sport to start a mental health dialogue
CALM acknowledges suicide as a crucial modern challenge. Despite being the leading cause of death among men under 45, engaging this demographic in discussions about mental well-being remains problematic. In collaboration with AMV BBDO and Seven Stones agencies, the charity opted to employ the realm of sports—a domain where men often feel at ease expressing […]
Tesco’s use of ‘brand shaping insights’ to take measured risks.
As consumers prepared for new challenges in 2021, Tesco embarked on a mission to turn its “Every Little Helps” brand commitment into a tangible reality. The strategy involved investing in “brand-defining insights” to drive a strategy centered on brand benevolence. Although this approach might impact short-term profitability, Tesco recognized that it would ultimately lead to […]
How Barclays embraced the ‘Moneyverse’ to achieve record ROI.
As a country, the UK often experiences difficulties when it comes to managing money. Approximately 12.3 million adults in the UK lack confidence in handling their finances, and a substantial 80% have experienced sleepless nights due to money-related concerns. Armed with this understanding, Barclays, in collaboration with creative agency BBH, sought to create a […]
Scottish Water saved £355,000 via inducing behavioral change.
Each day, Scotland faced the problem of 100 blocked sewers. For Scottish Water, the annual expense of clearing these sewers, often obstructed by wet wipes, amounted to £7 million. Driven by concerns about the potential for raw sewage to flood homes, Scottish Water also aimed to raise awareness about the release of microplastics from […]
How Guinness gained 1.5 million customers in less than a year.
Despite having established a recognizable brand presence in Africa since the 19th century, Guinness recognized the need to elevate its efforts in 2021, particularly among younger demographics. In collaboration with the agency AMV BBDO, the brand embarked on a mission to attract 1 million new consumers across the continent, with a specific focus on […]