A Perfect Fit of Values and Commitments Dove and Nike have teamed up to develop the Body Positive Sport programme, which aims to boost body confidence among 11 to 17-year-old girls who participate in...

The Power of Global Icons in Nation Branding In the realm of international marketing, nations often seek to enhance their global image through strategic partnerships with influential personalities...

Lippincott’s Winning Strategy at The Drum Awards for Design In a momentous triumph at The Drum Awards for Design, Lippincott secured victory in the Event Design category for its outstanding work...

  Setting the Stage: Vikings Take the Wheel Hyundai’s new marketing move, the “Vikings” campaign, is making waves during the NFL conference championships. The campaign features...

  The response to recent calls for boycotting certain companies expressing unwavering loyalty to Israel, Spiro Spathis, a well-established Egyptian soft drink company, has experienced a...