During the live session, Davidson emphasized the importance of experimentation in leveraging new technology to optimize content creation, activation, and delivery. Moving beyond simple A/B testing...

1-Lay the groundwork: Draw attention to the need for long-term brand building and its impact on the company’s finances early on. Ideally, get buy-in from senior executives before proposing changes...

They developed the (PE)riod Lesson Plan, a comprehensive resource offered for free to schools, parents, and coaches. The plan not only explained the physiological changes during menstruation but also...

Pets at Home maintained its momentum following its brand relaunch in May, announcing positive 2024 fiscal year first quarter results on August 3rd. The brand overhaul, which cost £2 million and saw...

Profit margins at Kraft Heinz have grown for the second quarter in a row, as the company’s price discipline continues to pay off. CEO Miguel Patricio expressed “pride” in the company’s “resilient”...

During his most recent Mini MBA webinar, Mark Ritson stated that differentiation does not have to compete with distinctiveness. For the seminar, Defending difference, our Marketing Week writer argued...

I’m sorry to learn that the well-known UK bargain store Wilko is about to go bankrupt. Some would argue that the possible failure is a typical example of a broken Britain, with inflation, Brexit, and...

The success of Warner Bros. and PhotoRoom’s “Barbie” selfie-generator demonstrates how marketers continue to look to the hype surrounding AI as a means of capturing the attention of consumers, and its...

While executives in the C-suites, whose desks are typically the furthest away from the consumer, may find it simpler to be given a researcher’s topline report on customer behavior, this CEO’s method...